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UNWTO unveils activities for FITUR 2018


Zurab Pololikashvili, UNWTO Secretary General

A workshop on Chinese outbound tourism billed for January 17, will be among the first activities of UNWTO at FITUR in Madrid, Spain, together with the 14th edition of the UNWTO Awards on Innovation and Excellence in Tourism organised with FITUR.

The Awards Ceremony will recognise some of the best examples of sustainable tourism around the world. Ahead of the Ceremony, the Awards Forum, which holds on January 15, will present all shortlisted projects chosen among a total of 128 initiatives from 55 countries.

The Tourism Investment and Business Forum for Africa (INVESTOUR), a yearly event jointly organised by UNWTO, FITUR and Casa África, will gather nearly 30 ministers of tourism from the region to debate the opportunities that the sector can offer to the continent. This year’s sessions holding on January 18, will be structured around two main themes: Brand Africa: Fostering Tourism Development and Investment Opportunities, and Biodiversity as a Driver for Sustainable Tourism: the Importance of Effective Community Involvement.


The potential of tourism in the MENA (Middle East and North Africa) region will also be addressed during a ministerial discussion forum jointly organized by UNWTO and Casa Árabe. The event will review policies and strategies to consolidate recovery and to step up Tourism’s contribution to an inclusive and sustainable socioeconomic development.

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