Green Economy: Natop urges FG to embrace sustainable tourism principles

To grow tourism in Nigeria, the Nigeria Association of Tour Operators (NATOP) has urged the Federal Government (FG) to leverage on the principles of sustainable tourism in evolving policies.

This call was made at the Tourism Seminar/Conference organised by NATOP, which was held at Afe Babalola University Ado Ekiti organised as part of programmes in the 7th Annual General Meeting (AGM) of the association recently.

At the four-day event that attracted members of the group, as well as other stakeholders in the industry, NATOP emphasised the need for FG to prioritise environmental conservation by protecting and preserving Nigeria’s natural landscapes and biodiversity, through the implementation of sustainable practices geared towards safeguarding the country’s tourism assets for future generations.

Speaking during the event, which was themed ‘Tourism Green Investments in Nigeria’, National President, NATOP, Mrs. Ime Udo, said “embracing the mode will not only attract eco-conscious travelers but will also contribute to the overall well-being and quality of life for our citizens.”

Citing examples of countries that had planned their tourism development on environmental conservation, Udo said South American nations of Costa Rica and Asia’s Bhutan are some of the successful destinations where eco-friendly practices drive their industry’s growth and by extension, promote a green economy.

She said: “Costa Rica stands out as a notable illustration, renowned for its commitment to sustainable tourism. By prioritising environmental conservation, investing in renewable energy, and promoting eco-friendly practices, Costa Rica has successfully positioned itself as a leading destination for eco-tourism. This approach has not only attracted environmentally conscious travelers but has also generated economic opportunities, creating jobs and fostering overall economic growth.

“Another inspiring case comes from the nation of Bhutan, which has embraced the concept of Gross National Happiness. Valuing the well being of its people and the environment above all else, Bhutan has implemented policies that focus on sustainable tourism development. As a result, it has established itself as a high-value, low-impact destination, preserving its pristine natural landscapes and attracting discerning travelers seeking unique experiences and a deeper connection with nature.”

On how Nigeria can leverage the principles of sustainable tourism to grow the tourism sector, Udo said: “Nigeria boasts a wealth of natural and cultural attractions, from breathtaking landscapes to vibrant cultural heritage sites. By adopting a green economy approach, we can tap into this immense potential and create a thriving tourism sector that benefits both our environment and our economy.”

She continued: “It is crucial for states in Nigeria to prioritise environmental conservation. By protecting our natural landscapes, preserving biodiversity, and implementing sustainable practices, we can safeguard our tourism assets for future generations. This will not only attract Eco-conscious travelers but will also contribute to the overall well-being and quality of life for our citizens.”

The NATOP President further said “investing in renewable energy can help reposition Nigeria tourism, which could be a game changer. In addition to promoting and encouraging community-based tourism initiatives, this can also unlock significant opportunities for local communities. By embracing clean energy solutions such as solar and wind power, we can reduce our reliance on fossil fuels, minimise our carbon footprint, and create a more sustainable tourism infrastructure. This will make our destinations more appealing to environmentally conscious travelers and enhance the resilience and competitiveness of our tourism industry.”

Udo further said, “by empowering and involving local residents in the tourism value chain, we can ensure that the economic benefits of tourism reach the grassroots level. This can be achieved through training, capacity building, fostering entrepreneurship, and creating platforms for meaningful engagement between tourists and local communities. By doing so, we can create a more inclusive tourism sector that spreads economic prosperity throughout Nigeria.”

She also urged her counterparts in the industry to equally strive to prioritise the socio-cultural aspects of sustainability, which include, respecting local traditions and cultures, supporting local businesses and communities, and educating tourists about the importance of responsible travel. “By integrating cultural immersion experiences and supporting community-based tourism initiatives, tour operators can contribute to the well-being of local communities while offering authentic and meaningful travel experiences to their clients.”

Udo also emphasised that Promotion plays a vital role in the success of any green initiative that tour operators leverage for their marketing and communication channels. “Raising awareness among travelers about the importance of sustainable tourism is key to driving positive change in our industry. It is also important to continuously learn from successful examples worldwide and tailoring those principles to the Nigerian context, we can chart a course towards sustainable tourism development. Together, let us seize this opportunity to leverage the power of tourism, not only as a business venture but as a force for environmental conservation, economic growth, and the overall well-being of our nation.”

Notable dignitaries who presented addresses at the seminar/conference included; the Ekiti State Governor, Biodun Abayomi Oyebanji, who was represented by his Special Adviser on Industry, Trade & Investment, Mrs Omotayo Adeola; Director-General of NIHOTOUR, Alhaji Nura Kangiwa; and the Vice-Chancellor of the Afe Babalola University Ado Ekiti (ABUAD), Prof. (Mrs) Smaranda Olarinde.

Various guests also delivered presentations; Prof. Edem Eniang, a wildlife and conservation expert, in addition to the delegation from the Uganda Tourism Board, led by its Market Destination Representative, Mr Anthony Ochieng, Mr Ikechi Uko, a Board of Trustee (BOT) Member of NATOP.

The panel of discussants were: Mr Obinna Nwaogu, who is the Country Head for Treepz Inc., Ms Bosede Kosemani, the Project Manager, Lekki Conservation Centre; Mr Mark More, the CEO of Motley Travel and Logistics Limited; Mr Ayo Aribidara, the Director General of the Ekiti State Development and Investment Agency.

Highlight of the event in Ado Ekiti was the presentation of certificates to new and existing NATOP members, as well as, special recognition awards to deserving Nigerians for promoting growth in the tourism sector in Nigeria.