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With Avios, British Airways gives comfort to loyal passengers


British Airways is offering customers even more ways to spend their Avios, by giving them the opportunity to use Avios to select their seats. Customers can now use Avios to cover all, or part, of the cost to select their seat. The move gives members of the British Airways Executive Club even more ways to spend Avios. Gold, Silver and Bronze members will still be able to select seats for free; and free seat selection for all customers at check-in 24-hours before departure remains.

Until now, customers who did not have access to free seat selection could choose to pay to select their seats. Now, customers will also have the option to choose to use Avios, the currency of the British Airways Executive Club, to reduce the cost of seat selection, or to cover the cost in full.

Customers, who do not have access to free seat selection, and do not wish to pay, will continue to be able to select their seat for free when check-in opens 24-hours before departure.


British Airways already offers free seat selection for Gold and Silver members of the British Airways Executive Club from the time they book, and also offers free seat selection for Bronze members seven days before their flight departs. The move, therefore, will be of the biggest benefit to Blue members, who can now choose to use their Avios, instead of cash, to select their seat.

Members can already spend their Avios on reward flights, upgrades, or to cut the price of a ticket through Avios part payment. On top of this, Avios can be spent on 60,000 partner hotels and on 50,000 sightseeing experiences and excursions around the world.

Kola Olayinka, Regional Commercial Manager for West Africa, British Airways said, “We already offer the ability to collect and spend Avios on a wide range of flights, holidays, trips and experiences but today’s exciting development gives members of the British Airways Executive Club another way they can choose to spend their Avios.

“It will be of particular benefit to those in the Blue tier, and we hope this further demonstrates to these members the benefit of being part of, and collecting Avios through, the Executive Club.”

Through the British Airways Executive Club, members can collect Avios and Tier Points on flights, as well as on everyday spending with household-name partners across retail, travel and credit cards. They can also collect with hundreds of popular retailers on the British Airways Avios eStore.The opportunity to fully cover the cost of selecting seats, or cover part of the cost, using Avios, is available on all British Airways operated flights and can be actioned through Manage My Booking on or through the contact centre. Customers, who do not wish to spend Avios but do want to select their seats, will still be able to pay the cash amount.

These changes are just one of a number of ways that the airline is improving experiences and offering more choice for its customers. Earlier this year, it was announced that World Traveller customers will receive a renewed food offering on board including, on longer flights, a full second meal, while in Club World new dining and White Company bedding is being rolled out across the network. These changes come as part of the airline’s £4.5 billion investment for customers over the next five years.

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