Afrobeats singer and Davido Music World (DMW) boss, David Adedeji Adeleke Jnr. aka Davido has secured a groundbreaking global partnership with the world-leading gaming platform, Stake.
  
The partnership was made possible through the joint efforts of Dupla, Cresthood Legal LLP and the African Union Sports Council (AUSC) Region 2 (West Africa). The advisory teams noted that the top-tier team recognises Davido’s unmatched blend of artistry and business acumen.
 
Spearheaded by the Managing Director, AUSC Region 2, Uche Egbe and Partner, Cresthood Legal, Oluwasanmi Falade, the team pinpointed the singer as the perfect face for gaming platform African market expansion.
 
According to Falade, the focus of its firm was to ensure the deal was structured to serve the long-term interests of all parties. “It’s a proud moment for us all. Davido’s unique brand value and cultural influence made him the clear choice, and we’re proud to have contributed to making this vision a reality.”
  
For Egbe, “It’s exciting to see a deal of this scale shaped by an African-led team. The depth of local understanding paired with international experience made the outcome truly impactful.”
   
Similarly, co-founders of Dupla and former senior LALIGA executives, Luis Cardenas and Miguel Montoro stated that working with professionals who understand both the cultural and commercial dynamics of the deal was key.