Kizz Daniel inks new deal
With his accolades constantly brewing over the top in the Nigerian music scene, Afro-pop maverick Kizz Daniel has bagged another brand ambassador deal with Legend Extra Stout and Star Radler.
The singer will join Big Brother Naija’s Erica Nlewedim as the face of the two brands housed with Nigeria Breweries and play an important role in strengthening its presence across Nigeria.
The signing ceremony took place at a cocktail event that preceded the Legend/Star Radler We’re Outside Mix Party, recently, at the Moist Beach, Oniru, Lagos.
Throughout the partnership, Kizz Daniel will be spearheading various innovative campaigns that align with both brands’ ideals that encourage authenticity and originality as well as fun and excitement.
Excited about inking the deal, Kizz Daniel said, “Legend Extra Stout and Star Radler are names that speak for themselves and I am excited to be working with both of them. I feel honoured to be part of the process in terms of storytelling that inspires millions of people.”
On her part, Portfolio Manager, Flavoured, Non-Lager And Craft, Nigerian Breweries Plc, Maria Shadeko, hinted that the signing was a strategic one, adding, “Kizz Daniel’s influence on contemporary Afrobeats music, fashion and lifestyle are one of immense impact. Climbing through the rungs to where he is now, he has shown exceptional craftsmanship in his creative process that has already left some legacies.
“It is these qualities that we identify with and that led to his signing. It aligns with our core visions of authenticity, originality, fun and excitement. In the coming months, we hope to achieve a lot together,” she said.