With his unique blend of Banku music and international collaborations, music sensation, Oluwatosin Oluwole Ajibade, popularly known as Mr. Eazi, has disrupted the music industry. His experimental approach and fearless creativity have earned him global recognition, while

Nancy Isime’s versatility as an actress, model, and TV host has made her a household name. Her bold style and unapologetic attitude have cemented her status as a trailblazer.

It is against this backdrop that Glenfiddich, one of the world’s most awarded single malt Scotch whisky, has retained them as Mavericks for its Bold Future campaign, tagged, ‘Celebrate the Bold 2.0’, as part of commitment to its mission of inspiring individuals to embrace challenges, confront fears and break through barriers on their path to success.

Also unveiled as key collaborators for the new chapter of the campaign that celebrates individuals who challenge the status quo, push boundaries, and create their own path to success, echoing the brand’s philosophy of redefining success through boldness and creativity is Ifeanyi Nwune and William Chechet.

In a chat with The Guardian, the Mavericks shared their personal stories of perseverance, creativity and boundary-breaking, all core values of the brand. They also gave a comprehensive overview of the campaign’s vision, objectives, what it means for them personally and upcoming activation plans.

“Being part of the Bold Futures campaign for the second time is a great honour. The brand’s commitment to boldness and creativity aligns perfectly with my own journey of making fearless moves and conquering my fears,” Mr Eazi, said.

Echoing similar sentiment, Isime adds, “It is an honour to be once again associated with a brand that celebrates pushing boundaries. Their principle of being self-challenging to attain success is something I connect with deeply in my career and personal journey, and I am super thrilled to be a Maverick.”

Nwune encouraged attendees to anticipate what’s ahead, stating that, “Bold Futures 2.0 is packed with exciting elements, and I can’t wait for everyone to experience what we’ve created.”

The highlight of the evening was the presence of British actor and film producer, John Boyega, who commended the collaborators, expressing his deep admiration for their boldness and creativity in pursuing their individual careers.

Activities around this year’s campaign will officially kick off tomorrow, October 20 with the launch of a limited-edition sleeves design.