Sooyah Bistro opens new branch in Lagos suburb

Sooyah Bistro, a leading purveyor of authentic Nigerian suya with a modern twist, has continued its impressive growth trajectory with the opening of its latest branch in the Herbert Macaulay area of Yaba, Lagos State.

This expansion comes amidst challenging economic conditions, demonstrating the brand’s resilience and unwavering commitment to delivering high-quality culinary experiences.

The Yaba branch, which is Sooyah Bistro’s 12th Outlet, marked a significant milestone, solidifying the company’s position as a leading player in the Nigerian food industry, particularly in the suya segment..

Earlier this year, the food company launched three new branches in Victoria Island, Ibadan, Ikota, and Lekki, all within Lagos State, to increase accessibility, broaden reach and improve customer satisfaction.

“We are excited to bring the Sooyah Bistro quality experience and unique culinary experience to Herbert Macaulay and Yaba areas in Lagos State – our 12th outlet,” said Mrs Olamidun Ogundoyin, Founder and CEO of Sooyah Bistro.

“Our commitment to quality, innovation, and exceptional customer service has fueled our growth, and we are confident that Yaba and Mainland residents will embrace our unique blend of traditional and modern flavors enjoyed at our other outlets in Lekki, Lagos Island, Ilupeju, Surulere, and Oyo State.”

To ease deliver, she noted that Sooyah Bistro now delivers through Chowdeck in Lagos State and its environs.

She explained that though the multi-million naira business started with N20,000, it kept expanding as a result of the quality being delivered to customers.

The entrepreneur said, “Started with a modest investment of less than N20,000, Sooyah Bistro’s journey is a testament to the power of quality, customer satisfaction, and perseverance. We’re proud to be a Nigerian success story, sharing the authentic flavors of suya with a modern flair.

“Hygiene and quality are paramount at Sooyah Bistro. We maintain rigorous standards throughout our operations, ensuring a safe and enjoyable dining experience for our customers.”

Adebo Ogundoyin, the Speaker of the Oyo State House of Assembly, congratulated and hailed the entrepreneurial acumen of his wife, Olamidun.

He added that “it’s a welcome development and also evident of the impact of small and medium scale enterprises can contribute to the wider economy. The growth of Sooyah Bistro is a source of inspiration for many.”

On his part, Managing Director/Chief Executive Officer of JUSTFOOD, Tunde Ogunrinde, said, “I congratulate Olamidun and the Sooyah Bistro team on the opening of the new store at Yaba . It’s a great milestone, and I wish you continued success as you grow into more states across Nigeria and indeed internationally!”

Senior Brand Manager Malta Guiness, Ifeoluwapo Odedere, noted, “We’re supporters of Sooyah Bistro and have worked closely this year to offer unique food and drink combos at lower price points for customers. We look forward to expanding our partnership nationwide.”

The new Yaba branch will offer the full Sooyah Bistro menu, featuring classic suya alongside innovative creations like suya burgers, suya wraps, and suya bowls. The restaurant’s commitment to hygiene and quality remains unwavering, ensuring a safe and enjoyable dining experience for all.