The journey just started — SoldOutKing

For Eniola Adeyemi, popularly known as SoldOutKing, his journey in the entertainment industry has just begun. Adeyemi rose to prominence in the nightlife industry as a club owner in Abeokuta, managing popular clubs such as D’ Boss Club, Club ’52 and Club Mood. Driven by his dedication, he relocated to Lagos, where he opened his own upscale beach club, Mood Beach Club, Elegushi, Lagos in November 2017. Adeyemi is refered to as the #SoldOutKing for hosting sold-out events globally, from Lagos to London, Dubai, and beyond.

In 2013, he won the Student Artiste of the Year award, which was a big deal for him. After graduation, he ventured into entrepreneurship.His first business was a clothing line called Proud Fit. Later, he launched Shawarma Xpress, which has been running successfully for over 11 years. These experiences shaped his entrepreneurial mindset.

Speaking on Zero Gravity Lagos, he said: “Zero Gravity Lagos started as a collaboration with DJ Consequence. It’s a day-to-night event that happens every Sunday, blending music, entertainment, and culture. It’s been so successful that we’ve expanded to cities such as Cape Town, Johannesburg and Kenya.”

Beyond nightlife, he has worked as an A&R, helping emerging artists shape their careers. In 2021, he launched Tizzle Homes, a luxury short-let apartment brand that has expanded internationally. These ventures allow him to diversify while staying true to his passion for innovation.

“I recently partnered with Moet Hennessy Nigeria as a brand ambassador for Volcán De Mi Tierra tequila and Armand de Brignac (Ace of Spades) champagne.”

It’s a huge honour to align with brands that represent excellence and innovation.”

On what motivates him to keep pushing boundaries, he said: “I believe in the power of experiences. Whether it’s an event, a product, or a service, I aim to create something memorable. I’m also inspired by the incredible support from my team, collaborators, and audience.”