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The People’s Hero goes live today

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For the next ten weeks beginning from today, audiences will be thrilled to a rich and colourful experience of entertainment and culture on MTV Base as The People’s Hero talent hunts show starts airing by 9pm every Saturday, with a repeat show every Wednesdays by 9pm.

An initiative of Hero Lager Beer, the show will also air every Thursdays on STV by 11 PM.

Announcing the development in Lagos, the Senior Channels Manager for Viacom International Media Networks Africa, Solafunmi Oyeneye, said after series of thorough and transparent auditions in Enugu and Owerri, which attracted almost two thousand youths from every city in the South-east and South-south of Nigeria, the final twenty with talents in singing, dancing, spoken word and acting have been selected.

The contestants are all in the house to contest for the grand prize of N7 million naira and the consolation prizes of N2 million and N1 million for the first and second runners-up respectively.

Solafunmi said the broadcast would begin with episodes of the pre-audition activations across five states in the Southeast and South-South. The subsequent episodes will feature the auditions in Enugu and Owerri.

She described the auditions as intriguing experiences the audience cannot afford to miss. According to her, the massive turnout of raw talents and deep knowledge of the culture by the youths as displayed during the auditions were breathtaking, emphasising that throughout the auditions, it was impressive to see how the youths were proud to celebrate their culture.

Assuring audience of a thrilling experience, the Marketing Manager, Hero Lager Beer, Mr. Obumneke Okoli, said the show promises not only to be entertaining and exciting, but also to further educate the populace, especially those from the Southeast and South-south on the relevance of their culture to our modern lives.

According to him, “it is amazing to see our young ones demonstrate a detailed understanding of the South-eastern culture in diverse contemporary styles.”

He reiterated that The People’s Hero TV show is a platform to celebrate the culture of the people as well as giving opportunities to young talents to express themselves along the skills of singing, dancing, spoken word and acting.

Okoli said the organisation is proud to have initiated a platform that rewards talents and connects with the interest of the people. He expressed the confidence that the next Hero from the Southeast and South-south, who would be recognised globally, will arise from this show.

MTV Base is broadcasted in over 100 million homes across Africa and according to the Country Manager, Viacom International Media Network Africa, Mr. Bada Akintunde-Johnson. It is a potent platform for the new Hero to arise.


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