Cowboys top Forbes’ list of richest clubs, Man Utd slip
In figures released on Tuesday, Forbes pegged the value of the Cowboys at $5 billion (4.484 billion euros).
The NFL club owned by Jerry Jones generate twice as much sponsorship and seating revenue at their AT&T Stadium than any other team, the financial publication said.
Major League Baseball’s New York Yankees jumped from fifth last year to second, it’s value coming in at $4.6 billion.
The values take into account earnings before interest, taxes, depreciation and amortization.
Twenty-six of the NFL’s 32 teams appear on the list of the 50 most valuable clubs in the world.
The Yankees are among seven Major League Baseball teams to feature.
La Liga giants Real Madrid ($4.24 billion) and Barcelona ($4.02 billion) and the NBA’s New York Knicks ($4 billion) round out the top five.
Manchester United saw their value drop from $4.12 billion to $3.18 billion.
United endured a dismal 2018-19 campaign, finishing sixth in the Premier League and missing out on a place in the Champions League.
Success on the field is not the only guarantor of value, however.
The Cowboys go into the 2019 NFL season as the defending NFC East division champions, but they haven’t reached the Super Bowl since winning Super Bowl 30 after the 1995 season.
Nevertheless, nine of the 50 highest-rated US sports TV broadcasts in 2018 were regular-season Cowboys games, Forbes noted.
Their popularity has helped Jones generate an estimated $340 million in sponsorship and premium seating revenue at their home stadium.