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Experts task Nigerian youths on branding, entrepreneur skills

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The Chief Executive Officer, Glittering Health Beauty and Brow, Aremu Yayah, has tasked youths to rebrand themselves through entrepreneurial skills.
 
Speaking in Lagos recently, Yayah, said the outfit has improved most youths’ mind-sets, who have added value to the society.
   
He said: “We organise entrepreneurship skills workshop to groom, package and fortify them to meet up with modern challenge.

“I have trained over 2000 persons to do their businesses over the years; we have employed a lot of youths in our Ikeja, Lekki, Abuja and Ghana branches.”
 

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He maintained that the firm’s training would help them to wake up to their responsibilities, socially, economically and improve on leadership skills; using the platform for them to unleash their dreams and potential to build a better society.
 
Unveiling the event, Glittering Health Beauty, Founder, Love of Christ Generation Church, Revered Mother Esther Ajayi, pointed out that countries like America, United Kingdom and Dubai, regularly brand themselves to appeal to other countries and remain relevant.
 
She added that youths should empower themselves with entrepreneurial and leadership skills to enhance job creation and wealth generation.
 
According to her: “Branding could be also mean telling our stories ourselves. Everywhere I go, I showcase my brand, my religion and empower others.”
 
Ajayi urged individuals to invest more on themselves as a tool for economic empowerment and societal development by engaging, educating and empowering themselves to live a life of purpose, significance and relevance.

She pointed out that some qualities that make a personal brand stand out, such as – referrals, appearance, behavior communication and platform.

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