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Kwese partners with 234Bet for Premier League broadcast


Kwese General Manager, Elizabeth Amkpa

Miltiplatform broadcast network, Kwesé has signed an advertising deal with online betting company, 234Bet, which will bring live broadcast of the Premier League to Nigerians on the Kwesé Free Sports (KFS) and its sub-licence stations, NTA and AIT.

The deal, which will run through the 2018/ 2019 Premier League season, kicks-off with a live encounter between Burnley and Leicester on Saturday.

General Manager KFS Nigeria, Chichi Nwoko, in a statement said, “Through this sponsorship, millions of English football fans will be able to enjoy Premier League matches live on the AIT and NTA terrestrial networks with a combined population coverage of over 52 million people across Nigeria.

“KFS will broadcast one Premier League match live every Saturday at 4pm. With football being the most loved sport in Nigeria, this deal affords 234Bet a great opportunity to reach and engage with millions of viewers who will be glued to their screens until the end of the 2018/2019 Premier League season.”

Nwoko added that through this sponsorship, 234bet fulfils its mission of ensuring sporting events are more accessible and betting opportunities are more enjoyable to sports loving fans.

“Our brand differentiates itself from the pack by creating personalised relationships with customers such that every interaction with our brand fulfils and enhances their enjoyment of our services. To delight our truest EPL fans, 234bet offers best price on the biggest teams in the league.

“Our customers are welcomed with an incredible four hundred percent welcome bonus, exposed to a diverse range of market, from the traditional sports, virtuals, casino and jackpot opportunities to novel and unique non-sporting special events like politics, Big Brother, Game of Thrones, entertainment and even gossips” she said.

Also speaking on the deal, Managing Director, Ikechukwu Maduka said:”Our customers are allowed to cash-out their winnings anytime during the game and when they withdraw, they are assured funds will clear in their bank accounts the same day.

“We may not have as many customers as some of our competitors yet, but going by our customer offers, it is clear we are audacious enough to challenge the big players and position our brand to offer our customers more value than any of our competitors in the industry.”

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