REXONA begins Africa XI ‘Street to Stamford’ launch
Unilever Nigeria’s Rexona deodorant brand recently began series of consumer engagement activities through a universal shared passion for the beautiful game of football.
The engagements, which are aimed at rewarding excited consumers and fans of the game, with an opportunity to win an all-expense paid trip to train and play with Chelsea Football stars in London this year, and dubbed the “Rexona Street to Stamford” campaign, is a national contest from which three lucky Nigerians will be picked to be part of an Africa 11 team, to train and play with the Chelsea stars in Stamford Bridge.
The ongoing consumer activation, which is generating much awareness for the brand at several touch-points, including major shopping malls, tertiary institutions (university and college campuses), playfields and at high traffic locations across Lagos, Enugu, Abuja e.t.c. has so far engaged thousands of exciting consumers.
The lucky consumers to be chosen during the ‘Street to Stamford’ event will spend three days in July 2018, with a team of local (Nigerian) and international coaches, including popular sports influencers at the Teslim Balogun Stadium in Lagos.
Speaking on the Rexona ‘Street to Stamford’ campaign, Category Manager Skin Care and Deos, Unilever Nigeria, Adetoun Adegbite, said: “Our goal is to drive for brand connection through our consumers’ passion for football, especially in the light of our global partnership with Chelsea FC.
“Thus, through our brand engagement, we will continue to reflect the love and pride that our consumers have for the game, as well as reinforcing the functional benefits of Rexona deodorant in positively causing life changing opportunities, especially for young Nigerians.”
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