SportyBet extends partnership with Spanish La Liga champions Real Madrid

After a highly successful first season working with the European and Spanish champions, sports betting giants, SportyBet, has renewed its partnership with the La Liga giants as official sports betting partner.

SportyBet is widely recognized as the most innovative betting platform in Africa, delivering a world-class mobile user experience with carefully considered product design, a focus on speed and performance, and its native Android and iOS applications.

“We’re delighted to extend our relationship with Real Madrid. Their commitment to excellence is aspirational to our organization and we’re looking forward to bringing their brand of entertainment to the forefront on the African continent,” said Sporty Group’s Brand Director, Oluchi Enuha.

SportyBet is a brand of Sporty Group, a global sports entertainment, and technology company. It is a pan-African market leader with licensed operations in a number of African countries, including Nigeria, Ghana, Kenya, Zambia, Tanzania, and Uganda.

Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social, and fintech platform which serves millions of daily active users across the globe via technology and operation hubs across more than 10 countries and three continents.

The continuation of Sporty Group’s strategic partnership with Real Madrid, according to a statement made available to The Guardian, will enable the creation of unique and exciting entertainment, experiences, and promotions for football fans across Africa.