The Luxury Network set for launch
Plans are in top gear for the world’s leading luxury affinity marketing group and private membership club for luxury brands and high-end service providers, The Luxury Network International, to officially launch in the country.
With over 20 years of experience and offices across Europe, Australia, Asia, the United States and parts of Africa, network would take-off in the country’s luxury space with the formation of a consortium of the finest homegrown and international luxury brands. The aim is to set a standard for the term ‘luxury’ in the country and create a platform that will facilitate discussion, interaction and collaboration between players across all the sectors, within the luxury space.
Since the process of opening new business channels between companies can be complex in contemporary business environment, the Luxury Network, however, enables unique and previously non-existent strategic partnerships, through affinity marketing between member brands, for mutual business and client development.
The luxury industry in the country has experienced consistent growth in recent years and more internationally recognised brands are also looking to
enter the market, but the challenge of attracting new customers in the market often arises.
The Luxury Network helps to provide a more strategic approach to marketing activities by giving member brands direct access to valuable, pre-qualified, high net worth clients both locally and internationally.
“The recent economic slowdown, has somewhat distracted from the ‘Africa rising’ narrative of recent years, but we remain very confident of the immense untapped potential, and committed to the advancement of Nigeria. By bringing together the finest home-grown luxury brands and creating an easy route-to-market for International brands.
The Luxury Network Nigeria will position itself as a useful tool and contributor to the expansion of Nigeria’s luxury industry. As we drive the conversation about luxury in Nigeria, we hope to stimulate investment not just in Nigeria, the economic powerhouse of Sub-Saharan Africa, but on the Continent as a whole,” said Cas Ojo, the Chief Executive Officer (CEO), The Luxury Network Nigeria.
He added that the network fosters brand alignments, joint collaborations, product placements, media sharing, B2B and B2C networking events to increase awareness and explore new business development opportunities for and among its members.
The official launch which is scheduled to take place at the Porsche Centre, Victoria Island, Lagos State. The Luxury Network is the world’s leading luxury affinity marketing, partnerships and events group; a private consortium of 60 semi non-competitive premium brands in each luxury capital of the world, working together at senior director level for mutual business and client development.
Launched in London in early 2007, the network covers all areas of the top-end market including private jets, yachting, motor concierge, health and beauty, wealth management, premium real estate, exclusive travel, golf, jewellery and watches, entertainment and fashion.
Its current membership portfolio boasts the world’s finest luxury brands such as, Ferrari, Johnnie Walker, Bentley, Cartier, Abercrombie & Kent, Qatar Airways, Bugatti, Mercedez Benz, Lamborghini, Lotus, Bvlgari, Porsche, BMW, Vertu, Bang & Olufsen and many more.
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