In commemoration of the nation’s 58th Independence celebration, FrieslandCampina WAMCO Nigeria Plc, recently partnered with Ask the Paediatricians (ATP) Foundation to deliver nutrition assessment and support for over 5,000 children and their parents across Lagos, Kwara, Abuja and Abeokuta. Supported by Peak 456 growing-up milk, the social responsibility initiative had a team of doctors led…

President Muhammadu Buhari has approved the appointment of Minister of Transportation, Chibuike Rotimi Amaechi, as Secretary and Director-General of the campaign organisation for his re-election bid. Amaechi was the Director-General of the Buhari-Osinbajo Presidential Campaign Committee in 2014 to 2015 that won the election. A statement signed by Senior Special Assistant to the President on…

Stakeholders, at the maiden edition of Marketing Research Academy (MRA) lecture, have insisted that qualitative marketing research and segmentation by advertisers are indispensable in facilitating marketing campaign success. With the theme: “What is new”, the stakeholders further argued that qualitative marketing research, segmentation and other marketing strategies can improve the nation’s GDP and subsequently lead…

A Presidential aspirant of the Peoples Democratic Party (PDP), Attahiru Bafarawa, has charged President Muhammadu Buhari and other aspirants to travel by road. Bafarawa, who was in Cross River State for consultations and support, decried the deplorable state of roads, especially in the Southsouth and Southeast.   The former Sokoto State governor told reporters at…

Shares of Nike tumbled early Tuesday on worries the sport goods giant's new marketing campaign around Colin Kaepernick could harm sales. Dow member Nike fell 2.9 percent to $79.78 in mid-morning trading, the first session following news that former San Francisco 49ers quarterback Kaepernick would be featured in Nike's campaign to mark the 30th anniversary…

Former San Francisco 49ers quarterback Colin Kaepernick has been chosen as the face of a new Nike advertising campaign to mark the 30th anniversary of the company's iconic "Just Do It" slogan, it was confirmed Monday. Kaepernick -- who triggered a political firestorm after kneeling during the US national anthem in 2016 to protest racial…

Abia State Primary School Cooks Association (APSCA) has presented Governor Okezie Ikpeazu of Abia State a Toyota Sienna van to help his re-election campaign. Presenting the vehicle to the governor yesterday in Umuahia, the cooks wished him success in his political aspiration. However, Ikpeazu told them that the Social Investment Programme (SIP), which includes the…

Stakeholders have given their supports to the recently launched Chivita’s ‘C’mon Get Active’ campaign aimed at making Nigerians to develop healthy lifestyle. The campaign represents a shift to individuals, who are desirous of a healthy beverage to support their daily activities without compromising on great taste, convenience and enhanced nourishment. A grassroots soccer coach in…

A driver-partner signed on to Uber, Banjo Olayemi has won a new car courtesy of uberFREEKICK campaign. The campaign was part of efforts to celebrate the E-hailing taxi business fourth year presence in Nigeria thereby restating its commitment to driver-partners. Olayemi who received key of the brand new vehicle at the Uber Greenlight Hub in…

In a move aimed at reducing HIV prevalence in Africa, Unitaid, the MTV Staying Alive Foundation (MTV SAF) and the London School of Hygiene & Tropical Medicine has announced a three-year partnership to introduce and evaluate storylines on HIV innovation, including HIV self-testing and preventive drugs (PrEP) into the award-winning drama series MTV Shuga. The programme is designed…

In its latest Be More Human campaign, Reebok is celebrating strong women who have made positive changes to the world in unique ways. It features stars like actress Gal Gadot, singer Ariana Grande, model Gigi Hadid, actress Danai Gurira, Nathalie Emmanuel, Katrin Davidsdottir and others who encourage people to "be the best possible version of…

James Ademuyiwa, a social media marketer, does not believe the police is a friend. After two nasty experiences with men of the Special Anti-Robbery Squad in Abeokuta and Lagos, his disposition is more than justified. The first time he was arrested for committing no crime, he was walking down a street in the Ogun State…