Thursday, 30th March 2023
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Marketing strategy

16 Jan 2018
Remember the story of MLL Ori-barber? Visit @LBSInsight to get an excerpt Key Issues: A, Determining how MLL should play the game going forward. B. Positioning Ori-Barber Aftershave in the appropriate market segment. Were they targeting the right consumers? Should they rebrand; re-segment to appeal to a higher income bracket? If MLL rebrands, what would…
10 Mar 2017
Bob Dylan a celebrated and influential artist and song writer in the 60’s wrote a song titled “The Times They Are a Changin”. Nothing can be truer these days; we are really in changing times in the business world.


1 hour ago
The National Working Committee (NWC) of the Peoples Democratic Party (PDP) under the acting National Chairman, Amb. Umar Damagum, has reversed the referral of Gov. Samuel Ortom of Benue State to the party’s National Disciplinary Committee.
1 hour ago
Mr Usman Alfadarai, Commandant, Nigeria Security and Civil Defense Corps (NSCDC) Lagos state, on Thursday witnessed the issuance of Certificate of Return ( CoR) to Gov Babajide Sanwo – Olu and his deputy Obafemi Hazmat.
1 hour ago
Nigerian singer, songwriter, and entrepreneur, Oluwatosin Ajibade, popularly known as Mr Eazi, has made history by becoming the first Nigerian artiste to win a Latin Grammy Award.
4 hours ago
Gospel artist, Mercy Chinwo, has filed a suit against hip-hop artist Obidiz for defamation of character and unauthorized use of name and image. Mercy Chinwo filed a case against Obidiz following his latest single release titled Mercy Chinwo. The artist in the song cited an example of a wayward, club girl, and mentioned Mercy Chinwo…
5 hours ago
Lagos State Governor, Mr. Babajide Sanwo-Olu, his Deputy, Obafemi Hamzat, the Speaker of the state's House of Assembly, Mudashiru Obasa and other lawmakers-elect on Thursday received their Certificates of Return from the Independent National Electoral Commission (INEC). Sanwo-Olu in his remarks, thanked the leadership of INEC for a job well done, hoping that in future…