16 Jan 2018
Remember the story of MLL Ori-barber? Visit @LBSInsight to get an excerpt Key Issues: A, Determining how MLL should play the game going forward. B. Positioning Ori-Barber Aftershave in the appropriate market segment. Were they targeting the right consumers? Should they rebrand; re-segment to appeal to a higher income bracket? If MLL rebrands, what would…
10 Mar 2017
Bob Dylan a celebrated and influential artist and song writer in the 60’s wrote a song titled “The Times They Are a Changin”. Nothing can be truer these days; we are really in changing times in the business world.