Nike shares reached an all-time high this week as data pointed to an uptick in online sales following the sporting goods giant's envelope-pushing ad campaign featuring athlete Colin Kaepernick. Nike, a member of the blue-chip Dow index, finished at $83.47 on Thursday, its highest-ever closing price, prompting applause on Twitter from basketball star and self-professed…

Any entrepreneur that wants lasting success in business must be out to make Customers rather than making Sales. When you make more Customers, you’ll definitely make more sales. Those who are only out to make sales at the expense of making customers don’t last in business. For every Customer that patronises you, he or she…

Shares of Nike tumbled early Tuesday on worries the sport goods giant's new marketing campaign around Colin Kaepernick could harm sales. Dow member Nike fell 2.9 percent to $79.78 in mid-morning trading, the first session following news that former San Francisco 49ers quarterback Kaepernick would be featured in Nike's campaign to mark the 30th anniversary…

Working with mid-size companies, we often hear the terms Sales and Marketing used together. In some ways, this is logical because the two need to work together. But in fact, they are two very different functions and require very different skills.

To sell effectively especially in a recession you must identify your persuasive body language, which means, the way you move your body when you’re fully persuaded. Persuasion is contagious and can be passed from one person to another.

KIA Motors Corporation has announced that its March 2015 global sales figures (export sales, domestic sales and sales from overseas plants) for passenger cars, recreational vehicles (RVs) and commercial vehicles, hit a total of 269,749 units sold.

Books on Islam are selling out in France after deadly extremist attacks in the capital raised uncomfortable questions about Europe's fastest-growing religion.