Gaining market penetration through brand ambassadors
For Trophy Larger, the company’s commitment to innovation and creativity appears not to have only helped it whether the storm, it has helped the brand to extend its frontiers in the market. For instance, aside the use of advertising and experiential supports, promoters of the brand, through their agency have invested hugely in sponsorship and…
Yobo excited as Trophy Lager launches 5-a-side tourney, unveils ambassadors
Former Super Eagles captain, Joseph Yobo was among top personalities unveiled by Trophy lager, a leading quality beer brand as the campaign ambassador during the week in Lagos.
Hero rewards consumers with N90m in promo
Hero lager, a beer from the stable of International Breweries Plc., has rewarded over 500 consumers with cash prizes worth over N90m and gifts through its national consumer promo, tagged HEROnaires Mega promo, which ran for three months. The promo, which began October 14, 2018, one of the biggest ever giveaways by International Breweries, rewarded…