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Apple eyes more market share in Nigeria, celebrates five years


America’s phone maker, Apple is hoping to increase its market share in Nigeria with the formal unveiling of its new devices, iPhone 8 and iPhone 8 Plus.

Though, silent on its present market share in the country, the firm believed that the Nigerian market is large enough to accommodate competitions.

Speaking at the unveiling and celebration of five years of operations in the country, iStore Manager, Omokolapo Agunloye, said iStore, Apple’s flagship store, is home of everything Apple. He said as part of the 5th year anniversary this month in Nigeria, the firm has opened a new iStore at the Mega Plaza, Victoria Island, Lagos.


He disclosed that iStore is gifting its customers a Free Extended Warranty for two Apple products worth ₦N44,000 when upgrading to the new iPhone, adding that the newly unveiled devices will be available at the stores from October 27.

He explined that iPhone 8 and iPhone 8 Plus are a new generation of mobile devices featuring a new glass and aluminum design in three beautiful finishes – space gray, silver and a new gold – made with the most durable glass ever in a smartphone, Retina HD displays, A11 Bionic chip and is designed for the ultimate augmented experience.

The world’s most popular camera gets even better and wireless charging brings a powerful new capability to iPhone. iPhone 8 Plus features dual 12-megapixel cameras and introduces Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects to iPhone, allowing customers to capture stunning portraits with a shallow depth of field effect in five different lighting styles.

The firm explained that the iCare Extended Warranty Bundle entitles a customer to one extra year of warranty on the new iPhone and another on an existing Apple product that was purchased in the last 12 months and is still under its original 12-month Apple warranty.

Apple has also introduced double trade-in facilities. He explained that iStore is continuing it’s trade-in programme where customers can get cash back by trading in not only one, but two qualifying iOS products towards the upgrade of the new iPhone 8.

“iStore is now offering device finance and customers can pay off their new iPhone, iPad or Mac over 8 months. Customers will need to pay one current dated cheque for the first month’s installment and seven post-dated cheques for the remaining seven months. The loan value will be inclusive of five per cent insurance which is mandatory and covers physical damage (physical damage is not covered under standard warranty),” he stated.

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