Etisalat EasyCliq deepening Nigerian youth’s engagement with revamped
Nigeria’s most-innovative and youth-friendly telecommunication company, Etisalat, is at the forefront of brands that leverage youthful connection. With an array of youth platforms including the annual pan-Nigeria campus tour Cliqfest, the U-15 School Cup for secondary school students, Etisalat-DigitalSENSE Essay Competition for university students, Adopt-a-School initiative, Career Counselling, Etisalat Telecommunication Engineering Postgraduate Programme (ETEPP), EasyBusiness Millionaire Hunt, Etisalat Prize for Literature and Etisalat Prize for Innovation amongst others, Etisalat continues to play strongly in the youth space.
Through these initiatives Etisalat continues to invest in Nigerian youths by promoting education, art, science, sports, literature, talent development, innovation, entrepreneurship and entertainment.
Most of its campaigns and propositions reflect the brand’s youth-centric streak; from the coining of the phrase “0809ja for life”, to the introduction of packages such as Cliqlite, EasyFlex and EasyCliq, coupled with their edgy and cosmopolitan communication materials.
They leave no doubt that Etisalat has a special focus on the youth segment of the Nigerian telecoms market. The recent launch of its revamped EasyCliq proposition further proved its commitment to robust youth engagement.
The EasyCliq proposition, which was launched some time in 2009, has proven to be a very powerful proposition for young people, one that clearly understands what the youth want in a dynamic, ever changing market such as exists in the current Internet of Things era. Etisalat’s Easycliq is one product that has certainly engaged Nigerian youths most meaningfully.
EasyCliq powers the Cliqfest platform, which offers university students the opportunity to listen to motivational talks and be entertained with a fusion of football, music performance, raffle draws and the opportunity to win amazing prizes.