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Firm unveils integrated e-commerce platform for creative, emerging sectors


To improve customer experience as well as access to new products and services, George Street Investment International (GSII) has unveiled an e-commerce platform named Profundo to cater to the needs of the emerging sectors.

According to the firm, the new platform was designed, re-engineered/deepened to change the face of e-commerce in Nigeria and Africa at large, by introducing an online solution with functional capabilities of optimizing the market experience of players in the selected segments.

“Driven by the absence of an exclusive online integrated market hub for emerging products and service providers, as well as creative interiors for homes, hospitality, offices, kitchen, lounge, arts and crafts galleries, George Street Investment International (GSII) will be unveiling Profundo (which means DEEP!) was broadly designed as an online market hub to provide the first-of-its-kind exclusive and preferred online placement for products and services in the selected sectors.


“It will also serve as a social channel for special broadcast relating to unique programmes and services.

“By this insightful measure, the Nigeria retail e-commerce industry comes under the disruptive influence of a new brand that balances the ACT in setting the experience equilibrium between the vendor and the consumer using the PeakEnd Rule.

“In other words, Profundo brings to the market a profound change of viewing customer experience from just a ‘consumer standpoint’ to a Total Customer Experience involving the vendor as well, via a strategic combination of quality, trust and reach”, the firm explained.

To this end, GSII plans to formally unveil the PROFUNDO online market hub solution in an official unveiling programme, scheduled to hold on September 1, 2018 at the Agip Hall of MUSON Centre, Onikan, Lagos Island.

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