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Glo bags most innovative product of the year award

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Globacom service center. Photo/Nairametrics

At The Top 50 Brands/ IamBrandNigeria awards, held in Lagos at the weekend, Nigeria’s Globacom carted home the ‘Most Innovative Product of the Year’ Award, in addition to its recognition as the third most valuable brand in Nigeria.

Glo Yakata, which has generally been adjudged as one of the best offers in the industry won the prize for Globacom.

Customers on the Yakata plan and new ones enjoy amazing bonuses every time they recharge their Glo lines, in addition to free bonus, which could give customers up to N2, 200 for a N100 recharge. The bonus includes as much as 6GB of data and a minimum of N500 to call all networks.

Organisers of the awards commended Globacom for its constant innovations which have seen it roll out a series of people-oriented products and services in 2018, adding that Glo Yakata has added higher value to the company’s subscribers.

Globacom beat other competitors after a thorough assessment of top brands in Nigeria by Top 50 Brands through their Brand Strength Measurement (BSM) tool. The Company subsequently emerged as the most innovative company in 2018.

Presenting the award to Globacom before top executives of Nigerian companies and branding experts, a former President of the Association of Advertising Agencies of Nigeria (AAAN), Bunmi Oke, commended Globacom and other winners for their commitment to excellence and innovation.

In a statement after the awards, Globacom restated its commitment to innovation in the nations’ telecommunications industry, adding that the company would continue to delight millions of its subscribers with valuable products and services.


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