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TCL unveils new game products


Determined to redefine the Nigerian viewing experience, The Creative Life Television otherwise known as TCL TV has been unveiled in Lagos with major home appliance dealers and business leaders across Nigeria, witnessing the launch.

The new television brand which presently is rated number three in the world and Americas fastest growing band birthed in Nigeria with improved picture resolution, viewing experience and a value based pricing model.

While introducing the product to media and dealers in Lagos, Chairman of TCL, Adnan Mehdi said, “TCL the fastest growing brand in technology is growing to become the number one in the nearest future. We are doing everything possible to offer this premium brand to home in Nigeria.” The Managing Director, Hassan Mehdi said, “We have established a new entity for TCL to build trust, transparency and confidence. We hope you enjoy this experience.”

TCL as a global manufacturer of smart products and provider of internet application services was founded in 1981. It has grown from a small joint venture producing audio tapes in Huizhou, China into a global corporation that engage in a wide range of business such as telephone, TV, mobile phones, refrigerators, washing machines, and air conditioners among others.

According to Hassan, ever since its invention in 1981, the brand has globally gained recognition with 19 years of international development history that has produced 13,173,307 sets taking 27 per cent in the North American Market, South America 47 per cent and Europe 73 per cent.

He added that the brand is looking to take a major chunk of the entire African market with its entry through Nigeria.The Marketing Manager, Jeff Yao explained that the brand has been designed to meet consumers’ television demand. “Our cumulative investment is over $278 million and we are committed to serving our customers to bring our global community together.

“To achieve this, we have designed corporate social responsibility activities that will directly impact the communities and innovative advertising techniques that will help dealers and retailers penetrate the market. We have ambassadors all over and as well more show rooms across Africa,” he said.

Highlighting the features of the brand, Sales and Marketing Director, Ajayi David said, “The brand has four variants — QLED Android, UHD smart, FHD smart and HD/FHD basic.”

“The televisions are really digital, so it’s to everyone’s advantage, most other television are analog and are not having AV out this is where this television becomes distinct. Other television doesn’t have HEVC High Efficiency Video Codec, which enables playing of Netflix and Amazon Prime content on FHD televisions,” he added.

Ajayi further stated that while other television lacks these features, TCL is faster, very smooth and also has a dynamic bridge — high dynamic-range imaging (HDRI). He stressed that its motion experience is capable of delivering motion and speed technology (MEMC) for a smooth gaming experience.

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Adnan MehdiTCL
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