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Global data Telcos are becoming interested in the potential revenue streams related to virtual and augmented reality (VRAR), since it is not only a vehicle for 5G monetization, but can also bring growth opportunities in connectivity, content innovation and service platforms, says leading data and analytics company GlobalData.
The company’s report, ‘Telcos and Virtual and Augmented Reality (VRAR): Opportunities, Challenges and Winning Strategies’ states that despite robust momentum on the supply side, the VRAR market is still nascent, with the penetration of VRAR headsets very low relative to other computing devices.
Ozgur Aytar, Director of Research at GlobalData, said: “Telcos have a key role in enabling VRAR services as providers of broadband and mobile network services, but we see them beginning to explore revenue opportunities in VRAR that are beyond 5G data and connectivity, with some leading players entering key segments of the VRAR supply chain in the past two years.”
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