Nigerian Afrobeat star Ahmed Ololade, popularly known as Asake, has reflected on his journey in the music industry, describing it as both supportive and intimidating.
Sharing advice he would give to his younger self, Asake emphasised the importance of authenticity and trusting one’s instincts to navigate the complex music world.
Speaking in an interview with BET, the Grammy-nominated artiste revealed, “The industry can be both supportive and intimidating, so it’s important to remain authentic. Stay focused and true to who you are.”
His reflections come at a time when he’s basking in the global recognition of his hit single MMS, which earned him a nomination for Best African Performance at the 2025 Grammy Awards.
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Speaking about his creative process, Asake shared the rituals that fuel his artistry. Before every performance, he retreats into solitude, centring himself with prayer and fine teas.
The ‘Lonely at the Top’ crooner added that for boundary-pushing creativity and storytelling, he is deeply influenced by an eclectic mix of genres and cultural touchpoints, citing tracks like Travis Scott’s ‘FE!N’ and Michael Jackson’s ‘Smooth Criminal’.
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On the local front, songs like Ayinla Omowura’s ‘Awa Kise Olodi Won’ hold a special place in his heart for their cultural richness and authenticity.
Albums such as Bob Marley’s ‘Exodus’, Fela Kuti’s ‘Shuffering and Shmiling’, and Sikiru Ayinde Barrister’s ‘Fuji Garbage’ are also reported to have shaped Asake’s sound.
