Maximedia makes key promotions
Maximedia Global Limited, a media independent company with specialisation in media strategy development, planning, channels buying and audit, has announced the elevation of three key staff. Seyi Iwayemi, now Senior Group Head/Project Director, was the Group Head, Channel Management, charged with the responsibility for negotiations and media buying.
He is a consummate media professional with 19 years experience in marketing communications and media management across the Nigerian market, spanning major categories like FMCGs, oil and gas, government parastatals, airlines, financial and insurance sectors, pharmaceuticals and non-governmental organizations.
He has handled the media buying needs for Access Bank, Wapic Insurance, Emirates, Swipha, Novartis, House on the Rock, John Hopkins University, Pepsi, among others.
Also, Isioma Okeleke was elevated to Senior Group Head, Strategic Intelligence Planning, from the Group Head level. Her foray into the advertising industry a decade ago led to her garnering expertise as a media strategist and planner, managing key accounts such as Stanbic IBTC Group and Beiersdorf with stints on GlaxoSmithKline and VISA in the first half of her career.
She has also managed media projects for HPZ, Access Bank PLC and Unilever Nigeria (Deodorants) and has led the team at Maximedia to win HPZ and Johns Hopkins Centre for Communications Programmes (NURHI 2 & TCI) pitches in recent times.She obtained her first degree in Mass Communication from Madonna University, Okija, and an alumnus of the prestigious Lagos Business School.
Ekpedeme Ufot now heads the innovations department, to drive the agency’s traditional and new media integration with the aim of delivering engaging and effective brand campaigns.In a career spanning over 10 years, he has worked in media planning and buying, outdoor and digital for clients like Guinness, Emirates, Access Bank, Unity Bank, Exxon Mobil, Jiji.ng, Travelstart, Betpawa and many others.
His career started at SO&U Saatchi and Saatchi in June 2008 before he joined the foundational team at Maximedia Global Limited in April 2011. He has attained several professional certifications.
The company’s Managing Director, Femi Adefowokan, commended them for their consistent sterling performances, diligence, hard work and focus, maintaining that the promotions were in line with the company’s expansion strategy.
He charged them to continue to give their best in the new roles and positions while ensuring the promotion of the company’s values.
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