Media content owners endorse AISOP
The Electronic Media Content Owners Association of Nigeria (EMCOAN) has given its support to the newly introduced code of conduct by the Advertising Practitioners Council of Nigeria (APCON) titled, Advertising Industry Standard of Practice (AISOP)
In a statement signed by its President, Mrs. Jibe Ologeh, and General Secretary, Alayande Stephen, the association said: “As a major stakeholder in the media broadcasting ecosystem, we have carefully considered and reviewed the AISOP policy document and we believe strongly that proper implementation and monitoring will go a long way in charting a positive course and better opportunity for the content owners, stakeholders and media advertising industry in general.”
The statement added, “we want to assure the APCON Registrar, Dr. Olalekan Fadolapo, that EMCOAN and all its members will not only comply with this new guidelines of AISOP, which is, ensuring globally accepted best practices and standards in the industry, but will also support with stakeholders orientation and publicity of the benefits of AISOP to the industry as a whole.
“EMCOAN will avail the registrar and the APCON team the needed support to ensure proper implementation and compliance with the AISOP policy within the rank and file of the stakeholders in the industry. This is important because if there are no serious measures to check the violators of the new policy, things will go back to ‘business as usual’, hence, proper orientation, implementation and continuous evaluation will be key to ensuring the success of the new AISOP guidelines.”