The Association of Communication and Marketing Professionals in Banks (ACAMB) has called for stronger professional standards and greater emphasis on credibility as artificial intelligence (AI), digital media and faster information flows reshape corporate communication in the banking industry.

The association, which is marking its 30th anniversary, said it would focus on strengthening professional standards, embracing innovation and deepening stakeholder engagement as it enters the next phase of its development.

Speaking at a press conference in Lagos ahead of the anniversary, ACAMB President, Jide Sipe, said communication professionals had a responsibility to shape narratives around the banking industry and ensure that information reaching the public remained credible and responsible.

“Communication goes beyond the transmission of information. It is about creating understanding, influencing perceptions responsibly, strengthening relationships, building trust among the populace and building confidence amongst our stakeholders,” Sipe said.

He said ACAMB continued to engage regulators and other stakeholders on issues affecting the banking industry, with the aim of improving understanding among policymakers, banks and the public.

According to him, the association uses its platforms to ensure that communication professionals across banks participate in discussions on industry issues and contribute to narratives around the sector.

Sipe said ACAMB’s 30-year journey had been defined by efforts to promote professional development, knowledge sharing, networking and collaboration, while encouraging members to improve their skills through relevant professional bodies and industry engagements.

Established in September 1996, the association has had 10 presidents and developed collaborations with regulators, media organisations, professional bodies and other stakeholders in the banking and financial services industry.

Its anniversary theme, “30 Years of Shaping Narratives and Building Trust,” reflects its focus on corporate communication, marketing and stakeholder engagement over the past three decades.

Sipe said trust remained one of the most important assets any organisation could have, adding that ACAMB would continue to promote credible communication and responsible storytelling.

He said the association’s next chapter would focus on remaining “relevant, innovative and responsive” while upholding professionalism, integrity, credibility and trust.

Also speaking, ACAMB Vice President 1, Chinwe Bode-Sowande, said the association had evolved alongside Nigeria’s banking industry and provided a platform for professionals in corporate affairs, communication, brand and reputation management to connect, learn and collaborate.

She said the association’s future would focus on preparing the next generation of communication leaders, strengthening professional standards and ensuring that the voice of the banking industry remained credible, relevant and trusted.

“As we unveil the activities and initiatives planned for this 30th, we invite the media and our wider stakeholders to join us in celebrating this remarkable journey and the future that lies ahead,” Bode-Sowande said.

Sipe said the anniversary celebrations would culminate in a gala on September 30 at the Civic Centre, Lagos, where past presidents, supporting banks and other stakeholders would be recognised for their contributions.