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Firms partner to promote African digital content, small businesses


As part of efforts to empower content creators and small businesses, Peexoo, a tech-based photography platform, has signed a partnership deal with equipment producer, Canon, to expand opportunities in the sector.

With the partnership, members of the Peexoo community will have access to Canon’s technologies, enjoy free classes, and also purchase equipment seamlessly.

Peexoo is a photography start-up leveraging artificial intelligence technology to support photographers and help upscale their businesses by connecting them to clients. It also serves as a platform for them to archive their work and display them for potential clients.


Speaking at the ceremony of the partnership in Lagos, Co-founder, Peexoo, Wande Adams, said disrupting the photography space with technology can not be done without recognising the work that Canon has done in the past.

Adams, who doubles as Chief Executive Officer, The Bulb Africa, said the partnership is to be able to create more opportunities for the photographers on their platform.

According to him, being able to join forces with Canon and leveraging the amount of its experience will enable them to run master classes for African photographers to learn from the past experiences of other photographers.

“What this partnership does is that it will bring international facilitators to train in our master class. It also opens the door for photographers in our community to be able to access opportunities globally,” he said.

Co-founder, Peexoo, Steve Nwadike, said: “We will partner with banks for loans so that photographers can buy equipment and pay on instalments.”

Canon’s Country Manager, Omotayo Omodia, described the partnership as exciting and explained that Canon chose Peexoo because its vision resonates with their corporate belief and goals.

For her, Peexoo is creating a platform where photographers can not only drop their content but also make money by meeting potential clients.


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