NB connects with consumers at festival
To further connect with its customers, Nigerian Breweries Plc has restated commitment to sustaining the quality of its various offerings to its diverse markets.
Nigerian Breweries’ Corporate Affairs Adviser, Kufre Ekanem, while speaking at the maiden edition of the Nigeria Beer Festival in Lagos, noted that as the nation’s foremost brewer, the company is committed to ensuring that the festival is rich in various beer brands that would connect with diverse consumers in a unifying and responsible manner.
He added that company’s involvement in the Beer Festival is to reinforce the culture of beer as a social lubricant among people of diverse background.
Indeed, consumers at the festival affirmed that Nigerian Breweries has the most visible and exciting branding with its products available for exhibition and tasting, adding that the festival has also provided a fitting ambience to showcase fashion and lifestyle, as well as culture in a carnival atmosphere
Ekanem stated that Nigeria has enrolled into the league of Beer Festivals around the world, while also promoting responsible drinking among consumers aged 18+ at all its touch points.
This culture touch point is in line with the view of social scientists that that beer is among the symbolic vehicles for identifying, describing, constructing and manipulating cultural values and interpersonal relationships.
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