Tuesday, 7th December 2021
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Brand Intelligence

6 Feb 2015
ONE of Nigeria’s top rated experiential marketing companies, Keskese Limited, has clinched the experiential marketing business of MTN Benin Republic.   The company emerged the Agency to handle the brand activation business of the leading telecommunication company after rounds of keenly contested business pitches which involved several big agencies within Benin Republic, Nigeria and other…
Panadol
30 Jan 2015
WITHIN the realm of competitive advantage theory, marketing experts have identified cost leadership, differentiation and focus strategies as the major elements of a watertight business strategy. However, focus strategy, otherwise known as niche marketing strategy, is fast becoming a viable tool being deployed by astute brand owners and marketing professionals with the sole aim of…
30 Jan 2015
EXPERTS within the media space recently criticised the continual deterioration of finesse among Nigerian broadcast professionals. They attributed that to the inability of the Nigerian Broadcasting Commission (NBC) and by extension the Nigeria media to build strong institutions and control room over the years.    This was the position at a colloquium organised by the…
30 Jan 2015
CONSIDERING the unending problem of transportation in Nigeria and in Lagos especially, BAJAJ- an India’s leading tricycle manufacturer has reintroduced its RE 4S tricycle with faster speed and stability into Nigerian markets.   Speaking at BAJAJ RE 4S speed Competition over the weekend in Lagos, The BAJA Head of Marketing, Mr, Ahmad Firdous disclosed that…
30 Jan 2015
DETERMINED to reinforce its firm commitment towards the economic development of Nigeria and its people through direct investment, Nigerian Breweries Plc has commissioned the new ultra-modern expanded Aba Brewery in Aba, Abia State. The expansion cost the company N18 billion.   The event, which was also a reflection of the company’s relationship with the government…
30 Jan 2015
IN a strategic move to shore up its consumer base and keep up with competition, Airtel Nigeria has introduced a trivia-based mega consumer promo aimed at rewarding its loyal customers with millions of Naira over the next 90 days.   Tagged ‘SMS 4 Millions’, the promo is anchored on a point-based interactive SMS system where customers…
30 Jan 2015
THE Principal Partner, Brooks and Blake Nigeria Limited, Mr. Sola Fijabi has hinted that up-beat public relations solution will largely define the activities of businesses in Nigeria this year.    Fiajbi made the assertion in view of the recent austerity measures announced by the Nigerian government and the global fall in oil prices.    He…
Johnson
23 Jan 2015
THE deregulation of broadcasting in Nigeria in 1992 broke the monopoly enjoyed by government in the provision of the broadcast service and more importantly set the tone for competition for market share among private entrepreneurs. Before then, the Federal, regional and state governments enjoyed the exclusive rights to broadcasting in Nigeria, beginning in 1932 with…
23 Jan 2015
THE Marketing Director of GlaxoSmithKline Consumer Nigeria Plc, Kerry Alexander, has identified increased competition, generic, counterfeiting and poor distribution network as some of the reasons for the lull of the Panadol brand in the Nigerian market.    She stated this while unveiling its Panadol Children’s suspension and Scott’s Cod Liver Oil Emulsion for kids before…
23 Jan 2015
IN furtherance of its determination to ensure good and quality roads in the country, Mantrac Nigeria Limited, the authorised Caterpillar dealer in Nigeria, in conjunction with Lugarth International, has delivered 66 units of construction equipment to the Oyo State Government to aid rural road accessibility and development in the 33 local councils of the state.  …
23 Jan 2015
CURVE Communications has introduced a web platform which offers free-info service to top decision makers, business gurus, mobile executives, government institutions, brand managers, business executives, and young entrepreneurs with strategies and ideas for the future.    The platform combines access to instant chat sessions with webinars, e-mailing service, calling system, and personal appointments to reach…
23 Jan 2015
GUARANTY Trust Bank Plc, has been awarded ‘Best Corporate Governance, Africa’, in the ‘Corporate Governance Award’ organised by Ethical Boardroom magazine which recognises outstanding companies that have exhibited exceptional leadership in the area of governance and professional ethics to ensure protection and long-term value for all their stakeholders.     According to Managing Director and Chief…

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17 mins ago
The House of Representatives has urged the Inspector General of Police (I-G) to take over the investigation into the alleged murder of Sylvester Oromoni, a student of Dowen College in Lekki, Lagos State.
24 mins ago
One of Nigeria's top jewelers, Shyllon Adeola, the founder of Houseofamearypearl who has been dealing in jewellery since her childhood days but consummated the passion officially in 2018 has declared that buying gold and diamond is not just vanity as some people may think but a form of investment more valuable than most investments. Hear…
52 mins ago
French police on Tuesday arrested a suspected member of the hit squad that murdered Saudi journalist Jamal Khashoggi in 2018 at the kingdom's consulate in Istanbul
1 hour ago
By Claudio Muruzabal, SAP President for Southern Europe, Middle East and Africa NAIROBI, Kenya, 7th December, 2021 -/African Media Agency(AMA)/- For the past 18 months, the business world has been so focused on Covid-19 that it’s taken its eye off the other C-word – CSR, or corporate social responsibility. But you can write this down and…
1 hour ago
President Muhammadu Buhari on Tuesday met behind closed doors with Gov. Hope Uzodinma of Imo in the Presidential Villa, Abuja.