Audiomack, MTN, brings music streaming to over 76 million subscribers at zero data cost
Audiomack has partnered with MTN Nigeria to unveil the Audiomack+MTN Data Bundle programme in order to offer MTN subscribers tailored data bundles for streaming unlimited music and accessing content on Audiomack free of data charges.
With this partnership MTN subscribers would gain free access to Audiomack’s streaming service through their mobile devices on weekly and monthly subscriptions.
The weekly plan offers 1.2GB + Free Audiomack at N270, while the monthly plan offers 2.5GB + Free Audiomack at N550.
In his remark, CEO and Co-Founder of Audiomack Africa, Dave Macli, said: “Nigeria’s vibrant music industry actually influenced this partnership, and of course at Audiomack, we recognise the importance of access to quality music. Hence, this relationship not only allows us to create shared value for MTN subscribers by delivering the best musical experiences but also enables us to further connect with the Nigerian music fans.”
Head of Business Development and Media Partnerships for Audiomack Africa, Charlotte Bwana, said the partnership is a reinforcement of Audiomack’s commitment towards democratising music streaming, a mission from which MTN subscribers will greatly benefit from. “High data costs are one of the barriers to music streaming and we are glad to be partnering with Africa’s leading telecommunications company to provide the Audiomack+ Data Bundle. We are truly excited to offer the best and hottest new musical tracks a mix of real-time trending, top charts, and expertly-curated playlists to MTN subscribers.”
Also speaking, Chief Digital Officer, MTN Nigeria Srinivas Rao, said: “Collaboration is not just rhetoric for us but a guiding philosophy behind everything we do. We have a belief concept of being good together. We recognise the growing need of our customers to have more options to access entertainment and have partnered with Audiomack to offer them an uninterrupted stream of the best, newest and most diverse music selections.”
With millions of monthly active users in Nigeria, Audiomack continues to demonstrate its commitment to moving music forward across the region by providing accessibility for all.