Brand unveils online food festival

An array of mouth-watering food will be on order, as Jumia Food has commenced its online ‘food festival’ campaign, promoting meal ordering from top international and local restaurants.

Consumers are expected to enjoy exciting deals from top international and local restaurants in the two-week campaign, which started on Monday, September 26 and will run through October 9, 2022.

“The food festival is another opportunity to promote the adoption of meal ordering in Nigeria. We have seen more consumers shift to online delivery platforms as a convenient and safer option to enjoy delicious recipes still. We have partnered with the best restaurants to ensure consumers enjoy convenience and affordability while ordering their favourite meals. This campaign also allows us to support our consumers despite the challenges related to inflation and high cost,” said Oluwafemi Ajulo, Head of Commercial, On-Demand Services, Jumia Nigeria.

Partnering with the online platform for the food festival are Cold Stone Creamery and Pinkberry Nigeria.

According to its Marketing Manager, Maruf Lamidi, the campaign is another “opportunity for us to reiterate our commitment to our customers through amazing offers, so they can continue to enjoy convenience when ordering their favourite ice cream.”

Lamidi said the Jumia Food platform has allowed “us to reach more customers that we would not typically have been able to reach in the Nigerian market, which is why we are excited to be part of this campaign. Customers can be sure of getting the best value when they buy from the Jumia Food app during this period.”

Consumers can take advantage of the exciting deals during the Food Festival Campaign by simply downloading the Jumia Food App. The campaign will also feature buy one get one free, flash sales and more.