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Chivita wins outstanding juice brand award



Having won the award in 2016, Chivita’s consistency has again earned it Outstanding Juice Brand of the Year at the recent Marketing Edge awards in Lagos.

Known as a natural fruit juice brand, whose evolution and strategic drive for market leadership has been fueled by product quality, innovation, effective consumer engagement activities and an enviable brand loyalty, Chivita through its array of fruit juices like, Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by Chivita, Chi Ice Tea and Capri Sonne, has become a household name.

Driven by a passion and commitment CHI Limited is has become a household name in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria.

Buoyed by a value proposition that has further widened its competitive edge in the juice category, the brand takes pride in its no added sugar and no preservatives composition.

According to organisers, nomination of the brand was a result of painstaking review and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment of the Nigerian fast moving consumer goods (FMCG) industry.

“The brand’s commitment to the enthronement and sustenance of global best practices in the industry as well as its impactful strides in the face of daunting challenges, especially over the last one year, very well positioned it for such recognition and celebration,” the organsiers stated.

Chi Limited’s Managing Director, Mr. Deepanjan Roy, said, “in line with best practices, we would continue to sustain the confidence consumers have invested in Chivita as the preferred fruit juice brand for health, nutrition and refreshment, by ensuring the highest standards of product quality, and consumer benefits.”

The recognition has added to the list of its awards, which includes most recently, Manufacturers Association of Nigeria’s (MAN) 50th Annual General Meeting and Awards 2018 for Best Kept Industrial Premises, The Guardian Manufacturing Excellence Award 2017 for Beverage Manufacturing Company of the Year, Chivita Active Vegetable Fruit Nectar and Hollandia Choco Malt Drink category successes at the 2017 Marketing World Awards, “Most Innovative FMCG Company” at the Top 50 Brands Nigeria Award, as well as the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017.

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