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Deepening brand’s perception through staff/employer relationship

By Gbenga Salau
13 June 2016   |   3:40 am
Many brands enjoy positive perception in the market place. Such brands are held with high esteem by the consumers, even when they have not had interaction with such brands.


Many brands enjoy positive perception in the market place. Such brands are held with high esteem by the consumers, even when they have not had interaction with such brands.  It is same with organisations in terms of choice of companies talents wish to work with.  And to ensure that companies enjoy positive perception when it comes to place to work, especially through employee-employers relations, Career 24 has introduced a new solution, Company Review, which it claims will forever redefine the Nigerian employment landscape as far as employee and employer relationship is concerned. The new solution simplifies employer performance assessment, thereby providing a two-way seamless communication pathway for both the employee and the employer to make informed decisions.

To review a company, all a potential reviewer has to do is visit the careers24 website, and click on Companies. One can pick either Company Reviews or Company Directory. Next, you search for the company you would like to review and then click on Add review and follow the step-by-step guide. A reviewer can review former employers or current employers.
Already, the platform boasts about 5,000 registered companies which are available for review with over 500 reviews for different companies. Companies such as Guinness Nigeria Plc, Unity Bank Plc and Nigerian Bottling Company Plc have already garnered several reviews based on information given by their employees. This number is expected to increase daily as the platform also allows reviewers to add new companies for review.

Speaking on the solution, Careers24’s Business Development Manager, Adegbite Oreoluwa said the most significant role the solution will play in the job market is driving healthy competition, especially for quality talents among employers.

According to him, “Employers will have to review the management of talents and ensure they create a lively, work environment. This will also make employers competitive in their hire and management process. Let’s use this analogy; we have two companies in the same sector competing for the same talent. Company A has received 80% positive reviews while Company B has received 80% negative reviews. Automatically Company A would gain more candidates for hire than company B. The company with the highest rate of negative reviews might even lose quality staff to Company A; hence helping to achieve organisational goals.”

Oreoluwa noted that, “Job candidates in Nigeria have never been in a better position to research potential employers, and employees have never been more empowered to spill it all when it comes to reviewing their current workplace. This feedback will ultimately affect the future of recruitment and business growth.”

“Company Review is the voice of employees and it provides employers with insight into areas of employee’s dissatisfaction, which can be treated urgently to make current employees happy and to attract the right potential employees. I strongly believe Company Review is a right step to redefining the way employers handle employee relationship in Nigeria,” stated Head of Client Relations and Business Services, Careers24, Francesca Oghide,

According to her, “From the candidates’ perspective, it is no longer about finding the right job but also about looking for the right company. This is why Careers24 has created a platform where you can find and share honest and trusted information about companies/organisations in Nigeria, written anonymously by current and previous employees of these companies. When I speak with Human Resources managers, they talk consistently about employee retention issues. Therefore feedback is very important; companies can make informed decisions from the reviews gotten to reposition their organisation. If your employees love their work and the environment you have created, they will treat your customers better, innovate, and continuously improve your business instead of looking for the next available job opportunity.”

For the Head of Marketing, Temitope Niyi, “As a business, our goal is to provide a place where candidates or potential employees can get detailed information at the right time to help them make career-related decisions.  We also wanted to give companies an objective insight into what their employees think about working for them. This inspired the creation of the Company Review feature.”

He further said that the idea behind the Company Review was to help improve employer/employee relation, ensuring that the reviews by employees are balanced and respectful which means employers can take the advice and improve on the office environment.