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Emotional intelligence: effects of emotions on individual brand


Lanre Olusola

“Our emotions need to be as educated as our intellect. It is important to know how to feel, how to respond and how to let life in so that it can touch you” – Unknown Author.

The brand that you have become today and the way the world has defined you is as a result of the emotions that you exhibit every day and these emotions you exhibit defines who you truly are. We all have different ways we describe someone based on our own perception (positive or negative) such as wicked, nice, selfish, good, hot-tempered, loving, slow, unproductive, productive, intelligent, so far you perceive them in a way that is their brand identity to you.

People will respect, disrespect, value, devalue, promote, and demote you because of the brand or the type of person you have projected to them. Just like you can decide not to buy a product because you don’t like it’s brand, same way you can decide not to buy into someone because you don’t like the person’s brand and this determines if the person is successful or not-successful, promoted or demoted, accepted or rejected.


Three things that you constantly do that determines how people view you:
Words that you speak and how you communicate with them.
Imagery: Your outlook and the way you package yourself.
Conduct. Your behaviour, Character and the way you react to things.

These three things define you and how people perceive and accept you. More so, these three things are what you cannot stop doing; you cannot stop talking, you can never deny an outlook and you cannot stop conduct. You constantly define yourself to people through your words, conduct and imagery.

Every action, conduct, words that you deploy and exhibit per time are all subject to your emotional state per time. Therefore, if you are not emotionally intelligent or if your emotional quotient is low, you will constantly be reacting to people, situations and events and this will create a brand that people will reject and not buy into. The words, imagery and conduct you deploy depends on how people define you just like the common saying – “Garbage In, Garbage Out”.

People often say “it doesn’t matter what people think about me, what matters is what I think about myself” but the truth is, how people define you is as a result of the words, conduct and imagery that you are constantly deploying. It is your responsibility to sell yourself to people in a way that you want people to perceive you. So, if people say that “you are hot-tempered”, before you immediately rebuke the statement and say “you are not hot-tempered”, you need to watch your words, conducts and imagery around people because they have constantly seen these things that influenced their perception about you and that has been tagged as your brand identity.
Important things to consider to become Emotionally Intelligent:

Impact: Anything that happens to you leads to an impact in your life either positive or negative impact no matter how trivial that action may be. Every impact that comes upon you makes you generate thoughts.

Thoughts: The thoughts you generate per time determines whether you are emotionally intelligent or not and that is what differentiates one person from another. For example, if someone slams the door on you or insults you, the immediate thing that happens is that you begin to generate thoughts, either negative or positive thoughts.

Feelings: These thoughts then lead to feelings either good or bad and these feelings are as a result of the impact of your thoughts.

Action: It is not the situation that creates your feelings, it is your thoughts about the situation that creates your feelings and that will be bring about an action.


Effects of Emotional Intelligence
It brings about self awareness and self development
Ability to willingly accept and work on healthy criticisms
Increased ability to solve problems
Ability to be flexible, dynamic and to easily adapt to a new environment
Builds a better self esteem
Build healthier relationships with people
Creates effectiveness and work peak performance
Reduces the risk of depression and any other mental illness
It enhances resilience and brings about happiness, love, achievements and contentment
It increases the willingness learn and acquire more knowledge.

“But once you are in that field, emotional intelligence emerges as a much stronger predictor of who will be the most successful, because it is how we handle ourselves in our relationships that determines how well we do once we are in a give job” – Daniel Goleman
To get more resources on emotional intelligence and to purchase audio on emotional intelligence kindly visit Also, for coaching on how to master your emotions or to order for the Emotional and Self Mastery Pack by Olusola Lanre, kindly contact or call – 08077077000.


In this article:
Lanre Olusola
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