Leo Burnett Lagos is Young Advertising Agency of the Year
The creative agency, which believes that creativity has the power to transform human behaviour, overcame other young and vibrant advertising agencies to clinch the award amidst pomp and glitz.
Esosa Osagiede, Creative Lead at Leo Burnett Lagos said the agency had gradually carved a niche for itself, by winning some of these competitive laurels.
According to her, “when Leo Burnett Lagos came on the scene we came with new thinking; the humankind philosophy; with this in our focus, we set out to not just create campaigns but transform human behavior. We might remember the KONGA Christmas campaign, Heritage Bank’s New Kings and Queens of Africa, Maggi Naija Pot campaign, Crusader Sterling Pension MVP and Santa’s Last Christmas, Custodian Insurance ‘TRUST’ campaign among others.”
She said the future of the agency in Nigeria and sub-Saharan Africa was extremely bright. Osagiede said, “every client that comes on board is always eager to do things differently. Leo Burnett Lagos believes strongly that campaigns should not just impact on businesses but also the consumers.
“The moment we start to think we have arrived, is the moment a decline will happen. Therefore, we are still going after businesses like we just open shop yesterday. We are passionate about brand building, we are taking solutions to businesses and not just saying to them but showing them that; we are the ones they should be working with.”
Osagiede noted that the success of the agency also comes from the kind of talent it attracts. adding, “while other agencies might recruit just a certain kind of talent, Leo Burnett looks for people who have unusual and unique talents; people from different educational backgrounds bringing a potpourri of skills and relevant experiences to the table. At Leo Burnett Lagos, our philosophy is driven by the belief that creativity has the power to transform human behaviour. It is the core of our belief, and what we call humankind.”
Leo Burnett Lagos has won several awards and trophies associated with creative advertising such two Silver and one Bronze medals at 2018 Lagos Advertising & Ideas Festival (LAIF). The agency had previously shown good intent by winning 1 Gold, 1 Silver and 3 Bronze medals at 2017 LAIF Awards.
“Leo Burnett Lagos is on a mission to serve human needs using creativity because we are all about people and purpose. And we love it! Our people come from all over Nigeria. A country with a thriving entrepreneurial spirit, with a fun and youthful population. In the Leo Burnett tradition, there’s always an apple waiting at the door and in the Nigerian tradition, it’s a welcome handshake and a hug,” she added.
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