Maiden marketing, media hackathon set to unveil innovative solutions
Eko Innovation Centre, one of the country’s most influential tech hubs, is partnering with GDM Group, Nigeria’s leading marketing and innovation firm, to host the maiden edition of Nigeria’s Marketing and Media Hackathon, tagged MarkHack 1.0.
The first-ever media and marketing hackathon will bring together next-generation innovators, entrepreneurs, policymakers and marketing professionals that will redefine, transform and champion the future of media and marketing in Nigeria.
MarkHack 1.0 will unveil innovative solutions to real-life marketing challenges within an intense period of three weeks, leveraging creativity, technology and mentoring to produce prototypes, fresh new concepts and innovative use of tech for Marketing and Media.
The MarkHack launch event will kick off on April 8 with over 400 registered participants split into teams of five members, tasked to develop concepts and prototypes on eight key focus areas.
They include consumer experience, media consumption, consumer recruitment and interaction, trade and retail engagement, analytics and metrics, events marketing, media monetisation and content creation.
The teams with the most pioneering and disruptive ideas will be presented with prizes at the Finale/Gala Night on May 18. Winning teams will get to join an accelerator program with Eko Innovation Centre, with up to $50,000 equity investment and also share in a $20,000 prize pool.
All participants of the MarkHack 1.0 will also be granted free access to Art of Technology 4.0, Lagos, the largest tech conference in Nigeria which brings together key stakeholders from the public and private sector to discuss policies and initiatives that will pave the way for the evolution of a smarter, digital, efficient and competitive Lagos.
Winning individual prizes are first place: $9000, second place: $6500, and third place: $3500.