Brand camnvasses good nutrition for healthy children

One of Nigeria’s leading dairy brand, Peak 456 Growing Up Milk, celebrated this year’s Children Day on Friday, May 27, serving 4 to 6-year-old children free nutritious breakfasts and gifts.

The free meals served by FrieslandCampina WAMCO, makers of the milk, to children in the select age bracket at events held at the Ndubuisi Kanu Park, Alausa, Ikeja, was in continuation of efforts to offer better nutrition to every Nigerian child.

The children had lots of fun and nutritious meals served with the brand at the event. In addition to the breakfast meals, they also got free sachets of the milk plus other gifts, courtesy of the brand and its promise of providing ‘Better Nutrition for Every Child.’

Explaining the initiative, the Marketing Manager Specialised Nutrition, Akon Imoh, said that the company made Children’s Day special with nutritious and age-appropriate meals for children.

“Peak 456 Growing Up Milk is for children aged 4-6 years, and since this is a special day for children, we want to share the joy of the occasion with them. They deserve this and a lot more, but this is just us demonstrating our care and affection. Studies have shown that serving them nutritious and age-appropriate breakfast meals would help improve their attention span and memory necessary for learning,” Imoh said.

Child nutritionists have highlighted the importance of eating breakfast. Furthermore, research has shown that children who eat a healthy breakfast are more active and creative, have better hand-to-eye coordination and miss fewer school days.

She said, “it also has supportive growth nutrients such as a high-quality protein, calcium and Vitamin D to support physical growth and the achievement of key developmental milestones. This is in addition to immune-supportive nutrients like Vitamin A, D, E and C, Zinc, Selenium and Manganese to strengthen the body’s natural resistance.”

Speaking on the day’s significance, a parent at the Ndubuisi Kanu Park event, Mrs Toyin Ashien, said she was elated to celebrate the day with her children. She commended the brand for serving nutritious breakfast to children.

“I am excited to be here with my children. I’ve had so much fun with them. Children are the future leaders of tomorrow and require proper nutrition at an early age for their growth. I admire what Peak 456 Growing Up Milk has done here today, and I hope they continue to do more of this,” she said.