Brand Communicator to host women at conference, awards

Brand Communicator has concluded plans to host the second edition of Women in Marketing and Communications Conference/Awards (WIMCA) at MUSON Centre, Onikan, Lagos, on August 31, 2018.

WIMCA is a leadership platform for insights and contemporary trends that engages female consumers and also recognise outstanding women and corporate organizations for contributing to the growth of the industry.

With the theme ‘Women in Marketing Communications: The Press for Progress’ has made industry analysts to reveal that only four out of the top 20 Association of Advertising Agencies of Nigeria (AAAN) member agencies have women at the helm while the ten major Media Independent agencies, on the other hand, do not have any woman at the helm. Other sub-sectors of the industry cutting across both agency and clients’ side have very few women at the helm.

The organisers said the event was designed to identify the current trends in marketing communications while addressing the career challenges of female marketing executives.

According to the Convener and Publisher of Brand Communicator, Joshua Ajayi, “The objective of the event is to celebrate women of outstanding achievements in the marketing and communications industry while creating a platform for networking among them.

“It will also provide a mentorship platform for young and prospective professionals and to ignite the potential in women towards attaining enviable heights in marketing and management. As well as inspire the entrepreneurial spirit in women towards creating and sustaining enduring marketing and communications industry businesses.”

Speakers and Panelists include Alex Goma, Managing Director, PZ Cussons; Folake Ani-Mumumey, Chairman, Board of Directors, FBN Insurance Brokers, Julia Oku Jacks, Managing Director, Treewater Limited, Lampe Omoyele, Managing Director, 141 Worldwide, IquoUkoh, Managing Director, Entod Marketing, Cherry Eromosele, Chief Product & Marketing Officer, Interswitch, Steve Babaeko, Managing Director, X3M Ideas, NsimaOgedi-Alakwe, Marketing Director, Unilever and Funmilayo Falola, Head, Brand and Marketing Communications, Wema Bank.