Firm relaunches, unveils new packaging for masterbrand
A leading household brand from Unilever Nigeria Plc, Sunlight, has unveiled a new and exciting packaging for its range of products as a masterbrand.
The brand has also launched a new television commercial deeply rooted in its purpose to support entrepreneurial Nigerian women in their desire to contribute more to their households and society.
At the unveiling in Lagos recently, Category Manager, Homecare Oladapo Oshuntoye, noted that the masterbrand is an initiative to unify all the product offerings under one umbrella in terms of packaging, marketing communication and brand purpose.
He added that the relaunch also signified the brand’s commitment to continue delivering quality products, offer burst-after-bursts of uplifting fragrance, and come, in a range of sizes, to cater to everyone’s washing needs.
He said the brand has evolved with innovations, particularly, with the launch of dishwashing liquid in 2014, the relaunch in 2016, launch of Sunlight laundry bars in 2017, and most recently, the launch of multipurpose washing liquid in 2020.
Oshuntoye explained that one of the reasons for this “is to give so much more to our consumers that have stayed with us through the years.”
Speaking in a similar vein, Marketing Director, Home Care Unilever West Africa, Patrick Tognisso, said that Unilever Nigeria Plc would continue to convey its brand’s distinctive character and transformative experience in a way that excites its customers and makes them incredibly proud.
Corporate Affairs and Sustainable Business Director, Unilever West Africa, Mrs Soromidayo George, noted that it further reveal the brand’s commitment to supporting entrepreneurial women in their desire to contribute more.
According to her, the brand is contributing its quota in unlocking the latent business potential of women, as they strive in their entrepreneurial journey to writing a bold and engaging narrative.