Stakeholders back Chivita’s ‘C’mon Get Active’ campaign
The campaign represents a shift to individuals, who are desirous of a healthy beverage to support their daily activities without compromising on great taste, convenience and enhanced nourishment.
A grassroots soccer coach in Agege, Lagos, Mr. Chinedu Johnson has given his backing to the launched campaign for Nigerians.
“As a soccer coach, I have had the privilege of supervising numerous young people through daily fitness regimen.
They are passionate about achieving their fitness goals and wellness through active health as well as enhanced nourishment from Chivita Active that supports to keep them focused,” he narrated.
A marketing executive, Mrs. Adewunmi Akintola, who is interested in healthy lifestyle, said a long walk in the morning or evening after work to a few light indoor exercises, are part of her daily regimen to stay healthy.
She therefore urged more people to adopt active lifestyle habits that are beneficial and convenient.
“With the daily physical exertion for wellness comes nourishment from Chivita Active.
The C’mon Get Active campaign has made the brand an easy recall for me and my friends as we nudge each other on our amazing journey of wellness,” she added.
Speaking on the campaign, Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, explained that the objective of Chivita Active’s C’mon Get Active campaign to challenge consumers to say yes to active health was being achieved based on numerous positive consumer feedbacks received.
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