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Three Crowns’ 30 Days Fitness Challenge for mothers begins



Three Crowns is set to begin the 2018 edition of Three Crowns Milk 30 Days Fitness Challenge. The month long fitness programme was conceived to create awareness on the importance of keeping fit and eating healthy.

The #TC30DaysFitnessChallenge is designed to encourage Nigerian consumers, especially mothers, to create fun ways to live a healthy lifestyle by cultivating healthy habits into every moment irrespective of what they do and what they take.

While the event lasts, consumers will be encouraged to workout with whatever materials they have like buckets, kegs or do simple routines that do not require expertise supervision to accomplish.


To participate in the fitness challenge, consumers have been invited to register at https://www.femininelounge. com/competition. They are also expected to follow Three Crowns’ official Instagram handle (@3crownsmilk) and Facebook page, and then watch out for one-minute workout videos every night by a fitness instructor.

Participants are also required to make a demo video of themselves doing the same routine, post it on their Instagram page and tag @3crownsmilk. They can also upload the video in the comment section of the video post for the day with the official #TC30DaysFitnessChallenge.

While speaking about the event Senior Brand Manager, FrieslandCampina WAMCO, Mrs. Omolara Banjoko, stated that as Nigeria’s leading low cholesterol milk brand from the stables of FrieslandCampina WAMCO, Three Crowns Milk is a brand that cares for the health and well-being of its consumers, especially mothers, who are the strength of the family.

“Three Crowns Milk has since recognised that mothers are the foundation of any family and as such they need to stay fit and healthy,” she said. “This is why we strongly believe in supporting mothers to provide the care needed for the development of the home.”

And like in previous seasons, cardio dance sessions will be organised with the fitness instructors at selected locations in the country to create and live experience of fitness exercise.

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