Three mothers to win grand prize in MOTY campaign
Three Crowns milk, a product of FrieslandCampina WAMCO, has raised the stakes in its Mum of the Year (MOTY) campaign for 2018, as it flags off this year’s edition of the competition. Senior Brand Manager of Three Crowns, Mrs. Omolara Banjoko, stated to newsmen in Lagos that three mothers would win the grand prize at this year’s edition as opposed to one winner in previous editions.
Since 2015, the brand has continued to celebrate the unique roles of mothers by ensuring a healthy nutrition for the family. This is in line with its campaign pay-off line ‘Healthy Mums, Happy Families’ to enable mothers take extra care of themselves by eating right and keeping fit. This year’s campaign coincides with the 30th anniversary of the brand in Nigeria.
It would be recalled that Mrs. Olamide Olaleye emerged the first Three Crowns Mum of the Year in 2015; Mrs. Nkechi Brayila won in 2016 while Mrs. Oluwakemi Longe was crowned in 2017. They were all rewarded with all expenses paid vacation to Dubai, United Arab Emirates.
While reflecting on her trip to Dubai in 2015, Mrs. Olaleye expressed appreciation to the brand. Also, winner of the 2016 competition, Mrs. Brayila thanked the company for the remarkable opportunity given to her, and promised to execute all the activities expected of her as a Three Crowns milk brand ambassador. In the same vein, the winner for 2017, Mrs. Longe expressed her appreciation to FrieslandCampina WAMCO for the remarkable opportunity to participate in and win the ‘2017 Mum of the Year Competition’ while also promising to efficiently execute all the activities expected of her as a Three Crowns Milk brand ambassador.
Other competitors would also win other consolatory prizes such as standing refrigerators, washing machines, and shopping vouchers.
Whole explaining the rationale behind the initiative, Senior Brand Manager, Three Crowns Milk, Mrs. Banjoko stated that Three Crowns Milk ‘Mum of the Year’ campaign is the brand’s special way of rewarding mothers, who are the key target consumers for their unalloyed support and patronage.
According to her, “The mothers are as invaluable to Three Crowns Milk as they are to their families. We like them to always keep fit and feel appreciated. The mothers are our primary target, as the key decision makers and most times prioritize themselves last in pursuit of their families’ happiness and wellbeing. Hence, the brand places a very high premium in identifying and celebrating them.”
Nigerian celebrities who have been judges at the competition are Dance Queen, Kaffy, Nollywood screen goddesses, Chioma Apotha, Mercy Aigbe-Gentry, and Annie Idibia, popular OAP, Matse, and popular chef, Uzor Orimalade among others.