APCON condemns indecent mobile advert

The Advertising Practitioners Council of Nigeria (APCON) has condemned the viral video of semi-nude ladies in a see-through mobile advertisement truck circulating on social media. This was contained in a release by

Mr. Ijedi Iyorha, acting Registrar/Chief Executive. The mobile advertisement for a yet-to-be identified product or service was exposed and driven along Lekki-Epe Expressway in Lagos.

“APCON condemns the advertisement, which is grossly indecent, disrespectful to Nigeria’s culture and prepared with little or no sense of social responsibility. It violates the principles of decency
promoted in the code of ethics of advertising practice and depicted unwhole-some sexual behaviours.”