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In the spirit of Ramadan – the holy month of fasting and reflection, Aspira Nigeria Limited, the manufacturer of the renowned detergent – Viva Plus, has announced the expansion of its Ramadan gifting initiative to include Southern states, alongside its ongoing efforts in the Northern region.
In line with the ethos of the season, the company is introducing the Viva-Ramadan Gift Hampers, specially curated to foster the spirit of generosity and community during this sacred period.
According to the Chief Marketing Officer of Aspira Nigeria Limited, Mr. Santhosh Kumar Nair, the initiative aims to extend joy and goodwill to households, neighbourhoods, and retailers across both the Northern and Southern states of Nigeria.
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He said: “We are delighted to announce the extension of our Ramadan gifting initiative to include the Southern states of Nigeria. Ramadan is a time for unity and compassion, and we are committed to spreading happiness and support to families across the nation.”
The Viva-Ramadan Gift Hampers, which include Viva detergent renowned for its exceptional cleaning power, alongside other household essentials, are tailored to meet the needs of families during the month-long fasting.
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The Advertising Head at Aspira Nigeria Limited, Lynda Aguocha, said the Viva-Ramadan Gift Hampers symbolise the firm’s appreciation for the loyalty and support of their customers. “We are confident that these gestures will bring joy and comfort to households, fostering a sense of community and togetherness.”
The firm disclosed that the expansion of the Viva Detergent Ramadan Giveaways campaign underscores Aspira’s unwavering commitment to supporting families and communities during significant periods.
They encouraged customers across Nigeria to participate in the spirit of sharing and giving throughout the holy month of Ramadan.
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