Amstel Malta has awarded business grants to five women in Abia State, providing them support to grow their businesses, pursue their ambitions and be their best as entrepreneurs.

The brand granted the awards at the yearly August Meeting of Abia State women held at the New Government House, Umuahia.

It used the gesture to encourage the women to be their best and give them more reasons to look and feel good.

Across the South East, August is a time when women at home and abroad return to their matrimonial hometowns to reconnect with their communities and celebrate the heritage and traditions that shape their lives.

This yearly homecoming, popularly known as August Meeting, is a longstanding tradition where women unite to support one another, deliberate on community matters and contribute to the development of their communities.

This year in Abia State, Amstel Malta added to that celebration by creating memorable experiences for women at the meeting, recognising not only their contributions to their communities but also the importance of taking a moment to celebrate themselves.

Present at the event were the Abia State Governor, Alex Otti; the First Lady of Abia State, Mrs. Priscilla Chidinma Otti; and the state Commissioner for Women Affairs, Dr. Maureen Ijeoma Aghukwa, who also awarded business grants to female entrepreneurs, further reinforcing the spirit of empowerment and community support that defines the August Meeting.

Beyond grants, Amstel Malta also partnered with Zaron cosmetics to gift attendees specially curated beauty packs.

Speaking at the meeting, Senior Brand Manager, Amstel Malta, Francis Obiajulu, said: “August Meeting is a great example of what happens when women come together with purpose and a shared commitment to their communities. At Amstel Malta, we are proud to be part of moments like this that celebrate women beyond their everyday responsibilities and give them an opportunity to feel seen, appreciated and celebrated.

“Our partnership with Zaron adds another dimension to that experience, reminding women that while they continue to show up for their families and communities, they should also make time to celebrate themselves. We are delighted to bring this experience to the women of Abia and to continue creating meaningful moments that encourage them to look good, feel good and be their best.”

Speaking on the partnership, Senior Manager, Marketing and Communication, Zaron Cosmetics, Aderinsola Adetunji, said: “We are delighted to continue our partnership with Amstel Malta to celebrate the women who make the August Meeting such a meaningful tradition. Women give so much to their families, communities and the people around them, and moments like this are an opportunity to remind them to also take time for themselves.”

Earlier in August, the brand similarly brought its celebration of women to the August Meeting in Enugu State, honouring women for their achievements and recognising the important role they play in keeping families and communities thriving.

The brand’s continued presence across these gatherings shows its commitment to celebrating women beyond a single occasion and showing up in the spaces that matter to them.