Billionaire Realtors Group (BRG), Nigeria’s largest real estate marketing company, hosted its Sales and Growth Summit recently to equip entrepreneurs with practical strategies for improving efficiency, driving profitability, making sales, and enabling sustainable growth.

Bringing together over 1,000 young leaders, entrepreneurs, stakeholders and other professionals across Nigeria, the summit created a vibrant space for networking, learning, and championing the vital roles that drive revenue growth across Nigeria’s real estate industry.

The summit, themed “Closing Deals, Building Networks, Creating Wealth,” served as a platform for high-level, solution-focused conversations on the evolving real estate marketing landscape. Panelists emphasized that growth is not luck and that sales can be engineered. They stressed the importance of combining the right systems, marketing structure, follow-up plans, and advertising strategies, whether through social media or educational content, to create predictable income.

President, BRG, Dr Emmanuel Abikoye, emphasized that the real estate market has evolved rapidly due to changes in buyers behavior, investors expectations, and increased competition. He highlighted the importance of knowledge, structure, visibility, trust and consistency to maintain sales and growth.

“At BRG, we strongly believe that the future belongs to professionals who are willing to evolve, learn, adapt, and position ahead of the market. Because while some people see challenges in this economy, we in BRG see opportunities.” Abikoye added.

Delivering the keynote address, Chairman, Real Estate Developers Association of Nigeria, Lagos State Chapter (REDAN), Cofounder BRG, and Group CEO, Vista Holdings, Dr Tony Aspire Kolawole, stated the unmatched importance of relationship-building, skills, and regular trainings in modern sales.

“Everyone cannot become a sales expert at once, they have to learn it. The real difference isn’t the market but what happens inside the realtor. It’s the same market, same property, same prices, the difference is always the realtor.” Kolawole said.

Head of Due Diligence, BRG, Matthew Israel, shared insights on products, emerging markets, and verified data in the real estate industry, reminding the audience that “it is a strategic opportunity to position themselves ahead of the ever growing real estate market filled with enormous possibilities.”

Speaking at the summit, Omowunmi Akinifesi, CEO, Ltech, OmowunmiAKA, Luxpron, Build Valley Consulting, Lpoise, and 2005 Miss Nigeria, stressed on the importance of personal branding in real estate. She went beyond theory, presenting real case studies on how realtors can build a brand that creates trust, loyalty and repeated transactions.

“Whilst you’re building your personal brand, you must wake up and keep reinventing yourself. You are your number one asset, you’re not just selling properties, you’re selling perception.” Akinifesi added.

Chairman, Real Estate Developers Association of Nigeria, Ogun State Chapter (REDAN), and CEO, Deal Clinchers Homes Ltd, Dr Adeyemi Adeniyi, urged realtors to build strategic networks if they want bigger opportunities in real estate. He further acknowledged the importance of joining Social Clubs, Sports Clubs, Associations, and Religious Groups.

“High value relationships create high value transactions, because growth in this industry is built on visibility, trust, and influence. You also have to post valuable content on social media to be more visible and gain influence.” Adeniyi emphasized.

Other dignitaries at the summit include: Abiodun Sodiq Kosoko, CEO, Eystone Development, Adeola Adewale, CEO, Landvest, Sarunmi Kolawole, Managing Director, Western Giant Homes, Pastor Geraldine Odia, Director of Operations, BRG, Dr. Laide Okubena, Head Recruitment, BRG, Lawrence Agada, Welfare Officer, BRG, and Albert Okpa Edim, Head Coordinators, BRG.

The Sales and Growth Summit organized by BRG proved to be more than just a knowledge-sharing session. It served as a strategic touch point for industry players to reflect on structure, branding, products, networking, and opportunities in the business world. BRG is playing a pivotal role in shaping the future of business in Nigeria and beyond.