Firm bags digital lender of the year award

A Nigerian digital lender, Liberty Assured Limited, has won the digital lender of the year award at the BusinessDay Banks’ and Other Financial Institutions (BAFI) Awards.

It had won an Excellence Award in the preceding quarter as well as Outstanding Digital Lending Company of the Year 2021 from Marketing Edge, Nigeria’s leading marketing and advertising publication in recent months.

Liberty Assured was awarded the Digital Lender of Year award for its creative product development, button-up loan processing, market reputation, loan volumes, year-on-year growth and onboarding of an auto-backed financial digital transformation model for the Nigerian market.

Speaking at the BAFI Awards, Frank Aigbogun, publisher of BusinessDay, said, “Liberty Assured won the Digital Lender of the Year BAFI Awards for its tech-enterprising hunting innovation and its quest for changing the business spectrum narrative from the conventional banking procedure to a single swipe solutions, delivered with the easiest manner of comfort.”

Oritsetinmeyin Igbene, chief executive officer, Liberty Assured Limited, said the award was proof of the organization’s innovative entrepreneurship and an expression of its commitment to customer loyalty.

“This iconic award is a big dream come true, certainly a surprise and an affirmation that our technical, operational and business teams have applied productive dynamism that incentivise our key metrics. If I may describe the award, it comes as sugar on the doughnut. We have increased our product reconfigurability and that has allowed easy modifications of features and transaction operational cycles.

“By virtue of the uniqueness of our solutions, which is not geared towards building more physical branches, but our icing on the cake is on building more fantastic applications and software whose end solution is to solve eco-social problems of individuals and families in the country,” Igbene said.

Yetunde Saba, the company’s executive director, who leads the Human Capital and Corporate Affairs division, said the firm has a creative team that focuses on market optimization. She stated that more often than not, the growth experienced in the organisation is a result of innovative strategic management and efficient accountability.

Saba disclosed future plans to launch a new product called Back Up & Restore, which is a proprietary cutting-edge innovation of Liberty Assured. She noted that Liberty Assured would maintain its consistency in bridging financial gaps in the Nigerian economy.